JAY-23

46+ CAMPAIGNS · $1.2M+ RAISED · EU & US FOUNDERS

STOP LAUNCHING TO STRANGERS.

The MVA Playbook shows you how to build a paying audience before day one - your ICP, the ad angle that sells, and $1-3 pre-payments from people who commit before you launch.

Get the MVA Playbook for $7

Instant PDF download · 30-day money-back guarantee

Every one of them started with an audience that committed before launch.

COLD TRAFFIC IS THE MOST EXPENSIVE WAY TO FIND OUT NOBODY'S WAITING

  • You launch on day one with zero buyers in the room
  • The platform algorithm buries you after 48 hours of silence
  • Your ad spend pays for strangers to say "not now"
  • Your wishlist and email list never turn into payments

THE MINIMUM VIABLE AUDIENCE

Before your campaign goes live, your product already has a community that committed three times:

  • Left an email
  • Joined the VIP group
  • Pre-paid $1-3 for early access

THE 3-STEP MVA SYSTEM

Step 1 - Build your ICP

who buys your product or service, what they fear, where they spend time.

Step 2 - Test ad angles

run several angles side by side and keep the ones that sell.

Step 3 - Optimize for sales from day one

run conversion campaigns for real purchases, even at $1. Meta learns from buyers, not browsers.

WHAT YOU GET IN THE PLAYBOOK

  • Why cold-traffic launches lose before they start
  • The MVA model: email, VIP group, $1-3 pre-payment
  • Step 1: ICP template with examples for hardware, games, SaaS and eCommerce
  • Step 2: How to pick 3-5 ad angles and spot the winner
  • Step 3: Conversion campaigns at $1 - why a purchase trains the algorithm better than a lead
  • The VIP reservation page: how the $1-3 pre-payment works
  • Case studies: Woolet, Chernobylite, Swimmo, Gamedec
  • The MVA launch-readiness checklist

"I DON'T HAVE AN AUDIENCE YET."

That's exactly the point. MVA is how you build one - before you spend a cent on launch day.

"DOES THIS WORK IN MY CATEGORY?"

Hardware

pre-orders before tooling.

Games

paying backers, not empty wishlists.

SaaS

paid early access before public launch.

eCommerce

buyers ready before stock lands.

30-DAY MONEY-BACK GUARANTEE.

Read it, use it. Not satisfied within 30 days? Email us and we refund your $7. No questions.

Yours today for $7

MVA Playbook (PDF) - $7

  • ICP Builder Prompts - $17 - AI prompts that turn your product description into a full ICP: pains, desires, objections, where to find them.
  • Angle Testing Kit - $27 - 30 ad angles from real campaigns + a test template with decision thresholds.
  • VIP Reservation Page Template - $37 - Ready $1-3 reservation page (copy + layout) + 5-email VIP sequence.
  • All three add-ons - $47 - (instead of $81)

Total: $7

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FAQ

What exactly do I get?

A PDF playbook delivered instantly by email, plus any add-ons you select.

I'm not a marketer. Can I use this?

Yes. Every step comes with a template you fill in.

Does this work for services, not only products?

Yes. The same 3 steps apply to services and SaaS.

How is this different from a launch agency?

The playbook gives you the system to run yourself. When you want us to run it with you, that's our MVA implementation.

Is there a guarantee?

30 days, full refund, no questions.