https://jay23.com/en/blog Pre-launch marketing, crowdfunding and MVA Framework articles. en-US Mon, 07 Sep 2026 08:56:10 GMT https://jay23.com/en/blog/product-launch-strategy-90-day-framework https://jay23.com/en/blog/product-launch-strategy-90-day-framework Mon, 13 Jul 2026 16:28:29 GMT A 90-day product launch strategy built from 46 campaigns and $1.2M+ raised. The MVA Framework: Discover, Build, Launch — with checklists, benchmarks, and real numbers. https://jay23.com/en/blog/go-to-market-strategy-template-saas https://jay23.com/en/blog/go-to-market-strategy-template-saas Sun, 21 Jun 2026 10:01:09 GMT Most GTM templates are decks for board meetings. This one is a working document for founders who actually have to ship a launch. https://jay23.com/en/blog/saas-launch-playbook-pre-launch-to-day-one https://jay23.com/en/blog/saas-launch-playbook-pre-launch-to-day-one Sun, 21 Jun 2026 10:01:09 GMT A field-tested 90-day playbook for SaaS founders who want paying users on launch day, not month four. https://jay23.com/en/blog/product-launch-checklist-ecommerce-crowdfunding https://jay23.com/en/blog/product-launch-checklist-ecommerce-crowdfunding Sun, 21 Jun 2026 10:01:09 GMT 52 items split across 90 days, ordered by what actually fails first when founders skip them. Calibrated on 46 campaigns. https://jay23.com/en/blog/kickstarter-pre-launch-page-12-elements https://jay23.com/en/blog/kickstarter-pre-launch-page-12-elements Mon, 18 May 2026 19:04:08 GMT The 12 elements every high-converting Kickstarter pre-launch "notify me on launch" page needs — with examples. Build your waitlist before you launch. https://jay23.com/en/blog/pre-launch-marketing-mva-playbook https://jay23.com/en/blog/pre-launch-marketing-mva-playbook Mon, 18 May 2026 18:58:13 GMT Pre-launch marketing is not noise. It is the 90 days before launch where you turn strangers into 1,000 buyers. The MVA playbook, based on 46 campaigns and $1.2M+ raised. https://jay23.com/en/blog/60-days-to-1000-signups-prelaunch-plan https://jay23.com/en/blog/60-days-to-1000-signups-prelaunch-plan Wed, 13 May 2026 08:58:23 GMT Four stages in 60 days: from your first 10 signups in your inner circle to 1,000 people ready to buy on launch day. The plan validated on Woolet, Crowder, and Wellbri. https://jay23.com/en/blog/build-audience-before-product-mva-framework https://jay23.com/en/blog/build-audience-before-product-mva-framework Wed, 08 Apr 2026 10:00:00 GMT The MVA Framework: how to build a minimum viable audience before your product launches — so distribution exists before you need it. https://jay23.com/en/blog/how-to-launch-kickstarter-campaign-2025-complete-guide https://jay23.com/en/blog/how-to-launch-kickstarter-campaign-2025-complete-guide Thu, 20 Mar 2025 10:00:00 GMT Step-by-step guide to launching a Kickstarter campaign in 2026 — pre-launch, audience building, and day-one funding. From a creator who's raised $330K. https://jay23.com/en/blog/community-building-acp-framework-founders-guide https://jay23.com/en/blog/community-building-acp-framework-founders-guide Wed, 19 Mar 2025 10:00:00 GMT Products can be copied, communities cannot. The ACP Framework — Audience, Community, Product — flips the startup playbook in the founder's favor. https://jay23.com/en/blog/hardware-startup-marketing-strategy-pre-launch https://jay23.com/en/blog/hardware-startup-marketing-strategy-pre-launch Tue, 18 Mar 2025 10:00:00 GMT How hardware startups build demand before launch — the pre-launch marketing playbook behind a $330K Kickstarter. Audience first, product second. https://jay23.com/en/blog/prelaunch-strategy-waitlist-conversion-framework https://jay23.com/en/blog/prelaunch-strategy-waitlist-conversion-framework Mon, 17 Mar 2025 10:00:00 GMT Nurtured waitlists convert at 20% in month one; cold ones drop below 5%. The 3 patterns that separate high-converting prelaunches from dead lists. https://jay23.com/en/blog/minimum-viable-audience-framework-1000-fans-before-launch https://jay23.com/en/blog/minimum-viable-audience-framework-1000-fans-before-launch Sun, 16 Mar 2025 10:00:00 GMT Most products die on day one because nobody knows they exist. The MVA Framework: a 90-day roadmap to your first 1,000 true fans before launch. https://jay23.com/en/blog/crowdfunding-analytics-data-driven-campaign-optimization https://jay23.com/en/blog/crowdfunding-analytics-data-driven-campaign-optimization Sat, 15 Mar 2025 10:00:00 GMT Use analytics and A/B testing to optimize every part of a crowdfunding campaign — ad creative, landing pages, email sequences and reward pricing. https://jay23.com/en/blog/jusap-vs-the-world-choosing-community-platform https://jay23.com/en/blog/jusap-vs-the-world-choosing-community-platform Fri, 31 Jan 2025 00:00:00 GMT Compare Jusap, Discord, Mighty Networks, Circle and WhatsApp Communities to choose the right private community platform for creators and businesses. https://jay23.com/en/blog/crowdfunding-success-micro-payments-vips-jtbd https://jay23.com/en/blog/crowdfunding-success-micro-payments-vips-jtbd Fri, 31 Jan 2025 00:00:00 GMT Build an engaged crowdfunding community using micro-payments, VIP groups and the Jobs-to-be-Done framework — turn followers into a loyal backer army. https://jay23.com/en/blog/why-90-of-kickstarter-creators-waste-half-their-marketing-budget-and-how-analytics-can-fix-it https://jay23.com/en/blog/why-90-of-kickstarter-creators-waste-half-their-marketing-budget-and-how-analytics-can-fix-it Fri, 31 Jan 2025 00:00:00 GMT Most Kickstarter creators fly blind with marketing spend. Here's how analytics turns a campaign from guesswork into a precision-guided launch. https://jay23.com/en/blog/choosing-best-crowdlending-platform-campaign https://jay23.com/en/blog/choosing-best-crowdlending-platform-campaign Wed, 01 Jun 2022 00:00:00 GMT Navigate the world of crowdlending. Learn how to choose the ideal platform for your social fundraising campaign with this comprehensive guide.