JAY-23 — Crowdfunding Prelaunch Marketing Agency
JAY-23 is a founder-led prelaunch marketing agency that runs the 90-day MVA (Minimum Viable Audience) Framework, helping crowdfunding creators reach 1,000 true fans before they launch on Kickstarter or Indiegogo. Track record: 46 campaigns, over $1.2M raised.
What is the MVA Framework?
MVA stands for Minimum Viable Audience. It is a 90-day, three-phase program (Discover, Build, Launch) that combines Meta Ads, email funnels, an interactive quiz, and a private community to convert cold traffic into 1,000 launch-day backers.
How the program works
- Discover (days 1–30) — niche research, audience definition, message-market fit.
- Build (days 31–60) — landing page, MVA quiz, email funnel, ad creatives.
- Launch (days 61–90) — paid traffic, community activation, conversion to backers.
What you get
- Meta Ads management tuned for crowdfunding prelaunch.
- Automated email nurture sequences.
- MVA Quiz to segment audience by readiness.
- Private community warming up to launch day.
- Weekly strategy calls with the founder.
Frequently Asked Questions
How much does it cost?
$1,500/month for English-speaking founders, 6,000 PLN/month for Polish founders. Total program length is 3 months. See full pricing.
Who is JAY-23 for?
Hardware, lifestyle, and consumer-product founders preparing a Kickstarter, Indiegogo, or direct-to-consumer pre-order campaign.
What results have you delivered?
46 crowdfunding prelaunch campaigns, collectively raising more than $1.2 million on Kickstarter and Indiegogo.
How do I get started?
Book a free 30-minute strategy call to map your MVA and audit your funnel.