The Kickstarter agency for day-one fully funded campaigns
Most Kickstarter campaigns fail in the first 48 hours because the audience is built after the page goes live, not before. We run the 90-day MVA Framework: validate the product, build 1,000+ pre-qualified backers, and ship a launch day that hits goal before lunch. 46 campaigns, $1.2M+ raised.
Why 60% of Kickstarter campaigns never reach goal.
The default Kickstarter playbook is to build the product, polish the page, hit launch, and pray traffic shows up. It almost never does. Kickstarter is not a discovery platform — algorithmic placement is reserved for projects that already have momentum in the first 24 hours.
Four reasons creators use MVA before the launch button.
- Prove backers will pay before you commit to production — We validate the offer with a landing page and paid traffic before you place the manufacturing order. If…
- Build a backer list, not a vanity waitlist — 1,000+ pre-qualified backers tagged by intent. Day-one conversion runs 8–14× a cold launch, which is what triggers Kickstarter's…
- Know your cost-per-backer before launch week — By launch day you have CPL benchmarks, the winning hook, the channel mix, and a realistic pledge forecast.…
- Hit goal in the first 48 hours, every time — A 4-wave activation across email, retargeting and community drops puts 40–70% of goal on the board in the…
How we take a Kickstarter campaign from idea to funded on day one.
- 01 Discover — offer, hook, ICP — Pressure-test the product positioning, reward structure and pledge tiers. Identify the 1–2 backer segments that convert…
- 02 Build — landing, lead magnet, paid funnel — One sharp pre-launch landing page on your domain. A lead magnet that pulls signups for $1.50–$4…
- 03 Launch — activate the MVA across 4 waves — T-7 warm-up. Launch hour: simultaneous email blast, retargeting and community drops. First 48 hours: founder DMs…
Concrete deliverables. No retainers without artifacts.
- Offer, reward tier and pledge ladder review
- 1 conversion-optimized pre-launch landing page
- Lead magnet that pulls pre-qualified backers
- Meta, Reddit and community-drop ad funnels
- Email sequence (5–9 emails) in MailerLite
- Analytics + UTM layer (GA4 + Plausible)
- Launch-day 4-wave activation playbook
- Weekly metrics review through funding
Frequently asked questions
How is this different from a Kickstarter PR or video agency?
PR agencies pitch journalists; video agencies make the campaign film. Both are valuable, neither builds the backer audience the algorithm rewards. We do the audience layer — the demand side of the campaign. We're often hired alongside a video studio or PR firm, not instead…
What does it cost — and do you take a percentage of pledges?
Fixed monthly fee of $1,500 (PLN equivalent for Polish creators). No revenue share, no percentage of pledges, no success fee. You own 100% of what you raise. Ad budget is separate — typical campaigns spend $3k–$15k on paid traffic over 90 days.
We have 6 weeks until launch. Can we still work together?
Tight but possible for simpler products. The framework is built for 90 days; in 6 weeks we compress the discover phase and accept slightly higher CPLs. For complex hardware, we'd recommend pushing launch back 4 weeks rather than running a half-baked MVA.
Ready for a Kickstarter launch that hits goal before the first day ends