One catalogue. A network of creators. Each one sells their own way.

CLICK2PACK · CREATOR COMMERCE

We connect manufacturers, importers and wholesalers with creators who turn their audience into a sales channel. Products go into their streams, their videos and their own storefronts. Click2pack handles the catalogue, the orders, the fulfilment, the tracking and the payouts.

We don't make ad breaks. We make content people choose to watch — and the right products belong in it.

I have products

I'm a creator

How it works

The ecosystem at a glance

MANUFACTURERS · IMPORTERS · WHOLESALERS

CLICK2PACK

catalogue · orders · logistics · tracking · payouts

CREATOR NETWORK

TikTok LIVE

TikTok videos

creator storefront

IG · FB · YT

CUSTOMER

One shared catalogue.

Suppliers push products, stock and prices via API, XML or CSV. One data warehouse for the whole network — creators don't negotiate with each brand separately.

Creators choose what to sell.

We don't assign products top-down. Creators browse the catalogue and pick what fits them and their audience. If they don't believe in a product, they won't sell it anyway.

The system closes the loop.

An order from any channel lands in click2pack, gets routed to the right fulfilment point, and the creator's commission is calculated automatically.

Format

First a reason to watch. Then a way to buy.

We don't build streams around a product. We build formats around people, topics and conversations. The host debates, jokes, answers questions or simply shows a slice of their day. The product appears where it fits — as something the creator uses, likes, or someone just asked about in the comments.

With TikTok Shop, viewers never leave the stream. If a product catches their eye, they buy on the spot.

Example

Two hosts run a stream titled “Can you stay friends with your ex?”. They argue, talk over each other, read the comments. At some point one of them says: “Oh, right — a few people asked what this is. It's linked under the live. I've been using it for a week and I genuinely like it.” And they go back to the conversation.

The product stays available for the entire stream. Nobody has to watch it to stay.

The product isn't the subject of the stream. The product is part of the creator's world.

This model builds sales more slowly than a stream staged like a shopping channel. We choose it because a creator who runs an ad once a week quits after a month — and a creator who runs their own show stays. Consistency matters more here than the result of any single stream.

Scale

Not one host. A network of them.

A classic agency has a few hosts and sells a brand eight streams a month. That's an event calendar, not a sales channel.

Streaming agency

Click2pack

a few salaried hosts

a network of independent creators

the brand buys a stream package

each creator decides how often to go live

eight streams a month

a minimum of two streams a week per creator

scale grows by hiring

scale grows by creators joining

CREATOR

min. 2 LIVE / week

Two engines

Streams sell today. Videos sell for months.

A stream lives for an hour and ends with the last comment. A video stays. A clip posted today can sell tomorrow, next week and three months from now — because TikTok keeps serving it, and the product stays linked the whole time.

Creators in the network do both. Every month the library of content that sells with nobody involved grows. That's the difference between a stream calendar and an asset.

LIVE

Sales here and now. Comments, questions, time-limited offers, an in-stream basket. Builds the relationship and closes fast.

Videos

Deferred sales. Product permanently linked, reach returns in waves. Builds a library that works after hours.

Creator storefront

Creators get a storefront, not just an affiliate link.

A creator picks products from the catalogue and the system generates a storefront under their own address — with their name, their colours, their choice of range. Orders, payments, shipping and returns run through click2pack.

That takes their sales beyond TikTok. The same storefront gets linked from Instagram, from a YouTube description, from Facebook and from their bio — so they monetise their entire community, not just the part that happens to watch streams.

example address

Order fulfilment

Orders take the shortest route, not a detour through our warehouse.

We don't haul every parcel through our own warehouse just because it's easier to explain. The system checks who holds the product and routes the order to the right fulfilment point — to us, to the manufacturer, to the importer or to the wholesaler. From there the parcel goes straight to the customer.

That way one catalogue covers products we physically never touch. That's the precondition for scale.

ORDER (from a stream, a video or a creator storefront)

CLICK2PACK — checks the product source

OUR WAREHOUSE

BRAND

IMPORTER

WHOLESALER

CUSTOMER

The creator sees the status of every order and their accrued commission in their dashboard. The brand sees the same on its side.

Two sides of the market

For brands and suppliers

Access to creators without negotiating with each one

One catalogue integration — API, XML or CSV

Sales across streams, videos and creator storefronts from a single feed

Commission settlement and GMV reporting on the click2pack side

Fulfilment from your warehouse or ours — whichever suits you

Connect your catalogue

For creators

A product catalogue with no warehouse and no upfront investment

Your own storefront under your own address, generated automatically

Sell from streams, videos and the link in your bio

Commission calculated automatically, paid out in one place

Customer support, returns and complaints handled by us

Join as a creator

Where we start

We start with beauty. The model doesn't stop there.

The first category is beauty and skincare — because live demonstration makes sense there, the product gets repurchased, and the margin carries the commissions. It's a good starting category, not the limit of the system.

The catalogue, creator storefronts and order fulfilment work the same way for fashion, accessories, home decor, fitness and lifestyle. We open new categories when we have creators in them who want to sell — not the other way round.

BEAUTY & SKINCARE

FASHION

ACCESSORIES

HOME

FITNESS

LIFESTYLE

Why it works

The market is just forming. This is the time to enter.

150M+

TikTok users across the EU, over 60% aged 18–34

EU market data, 2026

17%

LIVE share of TikTok Shop GMV in mature EU markets

Lengow, Q2 2026

70%

of TikTok Shop GMV in the EU comes from affiliate creators

Lengow, Q2 2026

<2%

social commerce share of EU e-commerce — the market is just forming

EU market data, 2026

Source

TikTok Shop is live in five EU markets as of 2026. Platform commission is 9%, with 2% for the first 90 days.

FAQ

Common questions

How is this different from an influencer agency?

An agency finds an influencer for a specific campaign and pays them for a post. We run a catalogue where creators choose what they want to sell and earn commission on what they actually sold. A brand doesn't buy reach — it buys access to the network.

Who decides which products a creator shows?

The creator. We can suggest based on what sells in their category, but we never impose the choice. A creator who doesn't believe in a product won't sell it anyway.

Do we have to hand over logistics?

No. The system routes each order to where the product physically is — your warehouse, the importer, the wholesaler or us. You pick the option when connecting your catalogue.

We already sell on TikTok Shop. What does this add?

A catalogue connected to click2pack reaches creators you wouldn't reach on your own, and sells additionally in their videos and storefronts. Your account keeps working as before.

How much does it cost?

We charge on sales. Exact rates depend on category, margin and fulfilment option — we agree them when connecting your catalogue.

I'm a creator. How much do I have to stream?

The baseline is a minimum of two streams a week, because below that the algorithm stops delivering reach. Anything above that is your call. Videos count separately and sell independently of streams.

Do I need a big audience?

No. Micro-creators deliver the highest return because they have a real relationship with their audience. What matters is consistency and whether people actually listen to you.

Does this mean I'll be running ads on my channel?

No. You make your content. Products appear where they fit — as something you use or someone asked about. If a stream turns into an ad, people stop watching and we both lose.

Connect your catalogue

Leave your details — we'll come back with questions about your catalogue and integration.

Full name

Company

Store / catalogue URL (optional)

Role

Manufacturer

Importer

Wholesaler

DTC brand