The crowdfunding agency that builds backers before campaigns
Most crowdfunding campaigns die in week one because the audience shows up after the page does. We work the other side: 90 days before launch we build 1,000+ pre-qualified backers, then activate them in waves so the campaign funds on day one. Works on Kickstarter, Indiegogo and Gamefound.
Why most crowdfunding campaigns underperform their pitch deck.
The pitch deck says "$250k campaign, here's our category benchmark." The launch hits $42k. The gap isn't the product or the page — it's that the campaign launched without an audience and tried to recruit one in real time. Cold traffic to a brand-new campaign converts at 1–2%, which is not enough to compound.
Four reasons creators use MVA before they pick a platform.
- Test the offer before you commit to a platform — We validate hook and pledge tiers on a simple landing page. The same MVA data tells you whether…
- A backer list scored by intent, not a vanity waitlist — 1,000+ pre-qualified backers segmented by tier interest. Day-one conversion runs 8–14× a cold launch — exactly the signal…
- Know your cost-per-backer before launch week — CPL benchmarks, winning hook, channel mix, realistic pledge forecast. No more guessing whether the campaign will fund —…
- Hit goal in 48 hours on any major platform — 4-wave activation across email, retargeting and category-specific communities (BGG, Reddit, Discord, niche Slacks) puts 40–70% of goal on…
How we take a crowdfunding campaign from idea to funded on day one.
- 01 Discover — platform, offer, ICP — Decide Kickstarter vs Indiegogo vs Gamefound based on category and ICP. Pressure-test reward tiers, stretch goals,…
- 02 Build — landing, lead magnet, paid funnel — Pre-launch landing page on your domain. Lead magnet that pulls pre-qualified backers at $1.50–$4 CPL. Meta,…
- 03 Launch — activate across 4 waves — T-7 warm-up. Launch hour: email blast, retargeting and community drops. First 48 hours: founder DMs to…
Concrete deliverables. No retainers without artifacts.
- Platform recommendation (Kickstarter / Indiegogo / Gamefound)
- Offer, reward tier and pledge ladder review
- 1 pre-launch landing page on your domain
- Lead magnet that pulls pre-qualified backers
- Meta, Reddit and community-drop ad funnels
- Email sequence (5–9 emails) in MailerLite
- Launch-day 4-wave activation playbook
- Weekly metrics review through funding
Frequently asked questions
Kickstarter, Indiegogo or Gamefound — which one is right for us?
Hardware, design and consumer products: usually Kickstarter (largest audience, strongest algorithm). Tabletop, board games and tabletop RPGs: increasingly Gamefound (lower fees, category focus, late-pledge tooling). Indiegogo: best for flexible funding, post-Kickstarter continuation, and categories Kickstarter restricts. We pick during the Discover phase based on your…
How is this different from a PR or video production agency?
PR pitches press; video studios make the campaign film. Both valuable, neither builds the audience the algorithm needs. We build the demand side. We're commonly hired alongside a video studio and a PR firm — three vendors, three jobs.
What does it cost?
Fixed $1,500/month (PLN equivalent for Polish creators). No revenue share, no success fee. Ad budget is separate — typical campaigns spend $3k–$15k on paid traffic over 90 days.
Ready for a crowdfunding campaign that funds before day one ends