Product Launch Strategy: The 90-Day Framework Behind $1.2M+ Raised
A 90-day product launch strategy built from 46 campaigns and $1.2M+ raised. The MVA Framework: Discover, Build, Launch — with checklists, benchmarks, and real numbers.
Pre-Launch & Crowdfunding Marketing Articles
Go-to-Market Strategy Template for SaaS Founders (with Pre-Launch Logic)
Most GTM templates are decks for board meetings. This one is a working document for founders who actually have to ship a launch.
SaaS Launch Playbook: From Pre-Launch to Day-One Revenue
A field-tested 90-day playbook for SaaS founders who want paying users on launch day, not month four.
Product Launch Checklist for eCommerce & Crowdfunding (2026)
52 items split across 90 days, ordered by what actually fails first when founders skip them. Calibrated on 46 campaigns.
Kickstarter Pre-Launch Page: 12 Elements That Convert
The 12 elements every high-converting Kickstarter pre-launch "notify me on launch" page needs — with examples. Build your waitlist before you launch.
Pre-Launch Marketing: The MVA Playbook (2026)
Pre-launch marketing is not noise. It is the 90 days before launch where you turn strangers into 1,000 buyers. The MVA playbook, based on 46 campaigns and $1.2M+ raised.
60 days to 1,000 signups. The plan that works when you do not have a product yet.
Four stages in 60 days: from your first 10 signups in your inner circle to 1,000 people ready to buy on launch day. The plan validated on Woolet, Crowder, and Wellbri.
Build Your Audience Before You Build Anything Else
The MVA Framework: how to build a minimum viable audience before your product launches — so distribution exists before you need it.
How to Launch a Kickstarter Campaign (2026 Complete Guide)
Step-by-step guide to launching a Kickstarter campaign in 2026 — pre-launch, audience building, and day-one funding. From a creator who's raised $330K.
Why Community-First Founders Win: The ACP Framework for Building Unbeatable Startups
Products can be copied, communities cannot. The ACP Framework — Audience, Community, Product — flips the startup playbook in the founder's favor.
Hardware Startup Marketing: Pre-Launch Strategy That Works
How hardware startups build demand before launch — the pre-launch marketing playbook behind a $330K Kickstarter. Audience first, product second.
Prelaunch Strategy: How to Build a Waitlist That Actually Converts at 20%
Nurtured waitlists convert at 20% in month one; cold ones drop below 5%. The 3 patterns that separate high-converting prelaunches from dead lists.
The MVA Framework: How to Build 1,000 True Fans in 90 Days Before Your Product Launch
Most products die on day one because nobody knows they exist. The MVA Framework: a 90-day roadmap to your first 1,000 true fans before launch.
Crowdfunding Analytics: How Data-Driven Optimization Can Double Your Campaign Revenue
Use analytics and A/B testing to optimize every part of a crowdfunding campaign — ad creative, landing pages, email sequences and reward pricing.
Jusap vs. The World: Choosing Your Community Platform
Compare Jusap, Discord, Mighty Networks, Circle and WhatsApp Communities to choose the right private community platform for creators and businesses.
Crowdfunding Success: Micro-Payments, VIPs & JTBD
Build an engaged crowdfunding community using micro-payments, VIP groups and the Jobs-to-be-Done framework — turn followers into a loyal backer army.
Why 90% of Kickstarter Creators Waste Half Their Marketing Budget (And How Analytics Can Fix It)
Most Kickstarter creators fly blind with marketing spend. Here's how analytics turns a campaign from guesswork into a precision-guided launch.
Choosing the Best Crowdlending Platform for Your Campaign
Navigate the world of crowdlending. Learn how to choose the ideal platform for your social fundraising campaign with this comprehensive guide.