MVA Pricing — Kickstarter, TikTok Shop, SaaS | JAY-23
Problem
MOST PRODUCTS LAUNCH WITHOUT A BUILT AUDIENCE
You build a product and hope people show up. The first 48 hours decide everything — Kickstarter's algorithm promotes campaigns with a spike, and punishes those that launch in silence.
Your competition spent 4 months building a list before you hit launch. Cold traffic ads during a live campaign burn budget at the worst possible moment.
The fix isn't better ads during launch. The fix is an audience built before launch. That's exactly what MVA Framework delivers.
FROM DISCOVERY TO LAUNCH
Case Studies
SUCCESSFUL LAUNCHES WITH AUDIENCE-FIRST STRATEGY
THREE WAYS TO WORK TOGETHER
FAQ
HONEST ANSWERS TO HARD QUESTIONS
STOP LAUNCHING IN SILENCE.START BUILDING DEMAND.
Not ready to talk? Read the complete pre-launch marketing playbook first.
46
Campaigns managed Kickstarter & Indiegogo
$500K+
Funds raised with MVA clients
3,000+
Creators using MVA Framework
90 days
Average validation cycle
PHASE 01 / SETUP
Infrastructure
Month 1
Full technical foundation ready before spending a dollar on traffic. Pixel, tracking, automations, landing page — live in 30 days.
Meta Pixel + GA4 events
MailerLite segmentation + welcome sequence
High-converting prelaunch landing page
Audience research + persona validation
Output: Funnel converting cold traffic into segmented leads
PHASE 02 / BUILD
Audience Growth
Months 2–3
Paid traffic runs daily. Email list grows week over week. You see CPL in real time — no black boxes.
Meta + Google campaigns managed weekly
Creative testing: 4+ variants per month
Nurture sequence activated
Weekly report with CPL tracking
Output: 1,600+ segmented leads ready for launch
PHASE 03 / LAUNCH
Launch
Month 4
Ship your product to an audience that's already waiting. The first 48 hours hit hard. Kickstarter rewards you for the spike.
Launch-day email sequence (3-part)
Retargeting activated on launch
Community engagement playbook
Campaign page review + update templates
Output: Funded in 48h or precise diagnosis of why not
Case 01 — Smart Wallet / Consumer Hardware
Woolet — a connected smart wallet — had a finished product and a Kickstarter date, but zero audience, no conversion data, and unvalidated messaging.
Full crowdfunding campaign: go-to-market strategy from scratch, A/B testing on creatives, dedicated landing page, and complete prelaunch email sequence.
$332,694 raised on Kickstarter — the campaign exceeded its goal and closed as one of the strongest smart wallet launches on the platform that year.
$332,694
Total funds raised
Case 02 — Sports Tech / Wearable Device
Swimmo — Apple Watch for competitive swimmers — needed to reach an extremely precise audience simultaneously on Facebook, Google, and via email.
Full campaign management on FB Ads and AdWords with a parallel email strategy, growth hacking, and social media communication throughout the campaign.
$184,305 raised — the campaign exceeded its goal with a multi-channel paid and organic footprint driving awareness after close.
$184,305
Total funds raised
Free
Strategic Call
30-minute strategy call. You walk away with a concrete MVA plan for your product.
Product & market analysis
Prelaunch potential assessment
Platform & channel recommendation
Estimated 90-day plan
Zero sales pressure
$0
30 minutes · no strings attached
Book a Free Strategy Call →
free
STEP ONE
PACKAGE 02
Full MVA
4 months: 90 days of build + 30 days of launch support
Prelaunch landing page end-to-end
Meta + Google campaigns managed weekly
MailerLite setup + sequence written
Weekly report with CPL tracking
Launch day support
15 static ad creatives
creatives
4 video ad creatives
creatives
$1,500
$6,000 total · VAT for EU clients
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PACKAGE 03
Launch Sprint
Hard launch date under 45 days — when every week counts.
Everything in Full MVA, in 45 days
Priority turnaround on deliverables
Dedicated Slack channel, daily access
Campaign page copy + visual brief
Post-launch retargeting setup
15 static ad creatives
creatives
4 video ad creatives
creatives
Custom
individual · 45-day sprint · + VAT
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standard
Why not a regular Kickstarter agency?
Most agencies activate during the live campaign — by then the foundation is already set. The difference between a campaign that funds in 48 hours and one that barely crosses the line is built before launch. Agencies charge $10,000–$50,000 and run the same playbook regardless of product. MVA Framework is a specialized system built for the prelaunch window, run directly by the person who created it.
What if my product isn't ready yet?
That's the ideal starting point. MVA Framework works best with a working prototype and 90+ days to launch. For early development, we start with audience validation — you find out if the market exists before you overinvest in production. A finished product isn't a requirement. A clear value proposition is.
Do you guarantee funding results?
No guarantee on a specific amount — any agency that promises an exact number is lying. I guarantee: every deliverable ships on time, every campaign is optimized weekly, you get a full data trail. The best predictor of results is the work itself — that's why case studies show real numbers, not testimonials.
How quickly will I see the first leads?
Landing page and first Meta campaigns go live in week 2. First leads typically appear within 48–72 hours of ad launch. The first two weeks run on a lower budget testing creatives — then we scale what works. You see CPL in real time from week one.
Which ad platforms do you work on?
Meta (Facebook + Instagram) is the main channel for most B2C products. Google Search runs in parallel when there's clear category intent. YouTube pre-roll comes in Month 2 for products with strong visual demos. TikTok — only when there's a clear demographic fit under 35. The mix comes from your product, not a template.
What exactly does the 90-day program include, week by week?
W1–2: onboarding, pixel setup, landing page brief. W3–4: landing page live, first campaigns. W5–8: scaling, creative testing, email activated. W9–12: list consolidation, launch prep, campaign review, launch sequence. W13 (Month 4): launch day execution, retargeting, backer communication. You get a written schedule on day one.
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