Pre-launch marketing · For SaaS founders
Pre-launch marketing agency for SaaS founders.
Most SaaS launches die in silence because the audience is built after the product, not before it. We run the 90-day MVA Framework: validate demand, build 1,000+ true fans, ship to a launch day that actually has buyers. 46 campaigns, $1.2M+ in committed revenue.
The cold-launch trap
Why 9 out of 10 SaaS launches go quiet on day one.
The default SaaS playbook looks like this: build for a year, launch on Product Hunt, hope for #1 of the day, then panic when MRR plateaus at $4k. The bug is structural — the audience is being asked to discover the product the same week it's available to buy.
Day-one cold launches concentrate 100% of risk on a single 24-hour window. If the tweet underperforms, the launch underperforms. If a competitor launches the same day, you're invisible. If your message doesn't land in the first 6 seconds of a hunter's scroll, you're at 30 upvotes by 11am.
The fix isn't a better launch — it's an audience that already exists when the launch happens. That audience is what we call a Minimum Viable Audience: 1,000+ self-identified buyers who told you, in advance, that they have the exact problem your SaaS solves. Built right, an MVA does 8–14× the day-one conversion of a cold launch and gives you a working CAC model before you spend on growth.
Why MVA for SaaS
Four reasons SaaS founders use MVA before they write production code.
Stop building for an audience that may not exist
Most SaaS founders write code for 6–12 months before they know if anyone wants the product. We invert the order: validate buying intent with a landing page, lead magnet and paid traffic before the first line of production code. If the cost-per-lead is wrong, the idea is wrong — and you saved a year.
Build a Minimum Viable Audience, not just a waitlist
A waitlist is a list of email addresses. An MVA is 1,000+ people who self-identified as having the exact problem your SaaS solves, ranked by intent. Day-one paid conversion on an MVA is 8–14×, not 2–3% like a cold launch on Product Hunt.
Know your CAC, payback and message before you launch
By the time we hand off, you have CPL benchmarks, the message-market fit angle that actually converted, the channel mix that worked, and a rough LTV/CAC model — not a deck of assumptions. Investors and your future Head of Growth get a base camp instead of a blank page.
Day-one revenue that doesn't depend on a single tweet
Cold launches put 100% of risk on launch-day virality. We script a 4-wave activation across email, retargeting and Slack/Discord communities so even a quiet launch day produces 50–200 paying activations and 1,500+ trials in week one.
90-day MVA Framework
How we take a SaaS from idea to launch with paying users on day one.
Discover — narrow positioning & ICP
We pressure-test the wedge: which exact ICP segment, which pain, which willingness to pay. We map adjacent SaaS that already monetizes a similar audience and reverse-engineer their messaging gaps. Output: positioning doc, 3 message angles, lead magnet that pulls signups for $1.50–$4 CPL.
Build — landing, lead magnet, paid funnel
One sharp landing page on your domain. A lead magnet that's actually useful (template, mini-tool, benchmark report), not a generic ebook. Meta + LinkedIn + Reddit ad funnels, MailerLite or Customer.io sequences, and a tagged event layer so day-one cohorts are tracked from day one.
Launch — activate the MVA across 4 waves
T-7 days: warm-up email + Loom video. Launch day: 4 staggered email waves + retargeting + community drops. Week one: founder-led DMs to top 5% engaged leads, onboarding loops, weekly close calls. We optimize until activation curves stabilize, not until launch night ends.
What you get
Concrete deliverables. No retainers without artifacts.
MVA vs cold launch
The same SaaS, two launch strategies, very different day-ones.
Case Studies
Real Founders.
Real Results.
Woolet
Full crowdfunding campaign: strategy, A/B testing, and website creation.
Total Funds Raised
Chernobylite
Survival horror game with open-world exploration and non-linear storyline.
Total Funds Raised
Swimmo
End-to-end campaign: social media, paid ads, email marketing & growth hacking.
Total Funds Raised
Gamedec
Cyberpunk RPG set in the 22nd century. Funded in just 36 hours on Kickstarter.
Total Funds Raised
Sher.ly
Full market launch: branding, website, crowdfunding campaign & sales optimization.
Total Funds Raised
Citywood
Minimal laser-cut 3D wooden maps of cities you love. Perfect for home & office.
Total Funds Raised
PureShape
Mousepad for Apple Magic Mouse — less friction, more precision and freedom.
Total Funds Raised
NapoSpy
Smart leather gloves with tracking, remote buzzer, and touchscreen functionality.
Total Funds Raised
FAQ
Frequently asked questions.
Ready for a SaaS launch with paying users on day one?
30 minutes. Free. You walk out with a concrete MVA plan for your SaaS — whether or not you keep working with us.
Book a strategy call