Pre-Launch Marketing for SaaS & eCommerce Founders.
46 campaigns, $1.2M+ raised. We run the 90-day MVA Framework so SaaS and eCommerce founders launch to 1,000+ true fans already waiting — not silence.
97% of Product Launches Fail. Here's Why.
- No Audience — Most founders build first, then scramble to find customers. By then, it's too late.
- No Validation — They spend months building something nobody asked for — or is willing to pay for.
- No Demand — Launch day arrives with zero waitlist, zero buzz, zero momentum.
The MVA Framework flips the script. You build demand FIRST.
Your 90-Day Roadmap to 1,000 True Fans
- Days 1–30 · DISCOVER — Define your niche, identify your 1,000 true fans, and craft messaging that resonates. Includes audience research templates and positioning canvas.
- Days 31–60 · BUILD — Launch your waitlist, set up your community engine, and start building pre-launch momentum. We provide proven landing page templates and email sequences.
- Days 61–90 · LAUNCH — Activate your audience, run your pre-launch campaign, and convert fans into early customers. Real-time coaching and optimization.
Everything You Need to Launch With Confidence
- Free MVA Calculator — Score your pre-launch readiness in 2 minutes.
- 90-Day Action Plan — Week-by-week tasks, templates, and milestones.
- Audience Research Kit — Find your 1,000 true fans systematically.
- Email Sequence Templates — Proven nurture flows that convert waitlist to customers.
Book a free 30-minute strategy call
What is a Minimum Viable Audience (MVA)?
MVA is the smallest group of people you need to build BEFORE launching your product. Instead of building first and hoping people show up, the MVA Framework flips the script: audience first, product second. Use our free MVA Calculator to find your number.
How does the MVA 90-day program work?
The program runs for 90 days in three phases: Build (Days 1-30), Drive (Days 31-60), and Launch (Days 61-90). Each phase builds on the last so nothing is wasted. See our full process.
How do I calculate my Minimum Viable Audience?
Use the formula: MVA = (Target Revenue / Average Price) × Niche Multiplier × Product Multiplier. Or simply use our free MVA Calculator to get your number instantly.
Why should I build an audience before launching?
Products launched without an audience fail 70% of the time. Building an audience first lets you validate your idea, create demand, and have paying customers ready on launch day. Audience-first campaigns achieve 3-4x higher conversion rates.
What results can I expect from the MVA program?
Our clients typically build a list of 1,000-5,000+ engaged subscribers, achieve 20%+ waitlist-to-customer conversion rates, and raise $50K-$600K+ on launch day. Results vary based on niche and commitment. Book a free strategy call to discuss your situation.
What is the difference between MVA and MVP?
MVP (Minimum Viable Product) focuses on building the simplest version of your product. MVA (Minimum Viable Audience) focuses on building the smallest group of engaged people who will buy your product. We believe you should build your MVA before your MVP.
What is a prelaunch strategy?
A prelaunch strategy includes everything you do BEFORE your product launches to build demand and an audience. It covers building a waitlist, content marketing, community building, and collecting social proof.
How to build a community around your product?
Use the ACP framework: Attract (draw people with value — content, free resources), Connect (bring people together — Discord/Slack group), Participate (engage — regular formats, shared projects). Start with 20-30 people.
How to build an email list before launch?
Set up a landing page with a lead magnet (free guide, calculator, template), promote through content on LinkedIn/Twitter, collect emails and nurture with email sequences. Tools: MailerLite, ConvertKit.