Pre-Launch Marketing for SaaS & eCommerce Founders.
We build your audience before you launch: an email list, a VIP group and people who already paid $1 for early access. Then the ads go to people who look like them. 46 client campaigns, $1.2M+ raised.
97% of Product Launches Fail. Here's Why.
- No Audience — Most founders build first, then scramble to find customers. By then, it's too late.
- No Validation — They spend months building something nobody asked for — or is willing to pay for.
- No Demand — Launch day arrives with zero waitlist, zero buzz, zero momentum.
The MVA Framework flips the script. You build demand FIRST.
90 days, three phases
- Days 1-30 · Discover — We build your ICP, test ad angles on small budgets and keep the message that converts. You get the audience research kit and positioning canvas.
- Days 31-60 · Build — The waitlist, VIP group and $1 early-access offer go live. Conversion ads run from day one, even at $1 a day.
- Days 61-90 · Launch — Early Birds get first access. Ads go to Lookalikes of your paying subscribers, and we optimise every week through launch.
What's included
- Free MVA Calculator — Score your pre-launch readiness in 2 minutes.
- 90-Day Action Plan — Week-by-week tasks, templates, and milestones.
- Audience Research Kit — Find your 1,000 true fans with a repeatable method.
- Email Sequence Templates — Nurture flows that turn a waitlist into customers.
$1.2M+ raised by client campaigns
$600K+ raised in Marek's own projects
Direct access to a founder who raised $600K+ for his own products
One program, four months
4 months: 90 days of build + 30 days of launch support · $1,500/month · $6,000 total · VAT for EU clients
Direct access to Marek, who raised $600K+ for his own products
Marek Cieśla - 46 campaigns, Woolet $330K, Crowder.pro 3M PLN
Book a free 30-minute strategy call
What is a Minimum Viable Audience (MVA)?
MVA is the smallest group of people you need to build BEFORE launching your product. Instead of building first and hoping people show up, the MVA Framework flips the script: audience first, product second. Use our free MVA Calculator to find your number.
How does the MVA 90-day program work?
The program runs for 90 days in three phases: Build (Days 1-30), Drive (Days 31-60), and Launch (Days 61-90). Each phase builds on the last so nothing is wasted. See our full process.
How do I calculate my Minimum Viable Audience?
Use the formula: MVA = (Target Revenue / Average Price) × Niche Multiplier × Product Multiplier. Or simply use our free MVA Calculator to get your number instantly.
Why should I build an audience before launching?
Products launched without an audience fail 70% of the time. Building an audience first lets you validate your idea, create demand, and have paying customers ready on launch day. Audience-first campaigns achieve 3-4x higher conversion rates.
What results can I expect from the MVA program?
Our clients typically build a list of 1,000-5,000+ engaged subscribers, achieve 20%+ waitlist-to-customer conversion rates, and raise $50K-$600K+ on launch day. Results vary based on niche and commitment. Book a free strategy call to discuss your situation.
What is the difference between MVA and MVP?
MVP (Minimum Viable Product) focuses on building the simplest version of your product. MVA (Minimum Viable Audience) focuses on building the smallest group of engaged people who will buy your product. We believe you should build your MVA before your MVP.
What is a prelaunch strategy?
A prelaunch strategy includes everything you do BEFORE your product launches to build demand and an audience. It covers building a waitlist, content marketing, community building, and collecting social proof.
How to build a community around your product?
Use the ACP framework: Attract (draw people with value — content, free resources), Connect (bring people together — Discord/Slack group), Participate (engage — regular formats, shared projects). Start with 20-30 people.
How to build an email list before launch?
Set up a landing page with a lead magnet (free guide, calculator, template), promote through content on LinkedIn/Twitter, collect emails and nurture with email sequences. Tools: MailerLite, ConvertKit.