Live selling on TikTok Shop for your brand. You pay on results.
TikTok Shop is now live across five EU markets, with checkout inside the stream. We run the streams, recruit the creators and watch the numbers. We take 9% of what we sell. No retainer.
- €500M — TikTok Shop GMV across DE, FR, ES, IT in Q2 2026
- 17% — share of that GMV from LIVE
- 5 — EU markets with TikTok Shop checkout live in 2026
- 9% — what TikTok takes. What we take. Results only
The shift nobody is covering
Brands list their catalogue on TikTok Shop and wait. Product cards move some units, shoppable video moves more, and LIVE — the part with the highest intent — sits empty. Not because it doesn't work. Because it needs a person on camera twice a week for ninety minutes, a script, a host and someone reading comments in real time.
How live selling with Jay23 works
- Audit the numbers — We model channel margin on your SKUs. The output is the list of products you are actually allowed…
- Setup — Seller Center, catalogue integration with your stack, affiliate plan, local shipping and payment methods. Product certifications (CPNP, CE)…
- Creators — We recruit micro-creators inside your category. Nano and micro deliver the best ROAS — you don't pay for…
- Streams — Script, host, comment moderation, time-boxed offers. Twice a week, because below that the algorithm stops distributing.
- Settlement — A Seller Center report every month. You see exactly what we see. We invoice on net GMV, after…
One rate. No retainer.
TikTok takes 9% for access to the audience. We take 9% for turning that audience into orders.
- What we charge on — Net GMV from the channels named in the contract — LIVE, shoppable video and product cards…
- What we don't charge on — Campaigns we don't run. Offline retail. B2B and wholesale. Marketplaces outside the contract. Returned orders.
- How we settle — Invoice by the 10th of the month, based on the Seller Center report — you hold…
Who this is for — and who it isn't
- gross margin of at least 55%, comfortably 65%+
- average order value from €20, ideally €25–35
- category: beauty, supplements, accessories, fashion, home decor
- gross margin below 50% — the fees eat all of it
- electronics and other low-margin hardware